Tourism Management

Sohye Bae, Ph.D.

Postdoctoral Research Fellow

Institute of Economics and International Trade, Pusan National University

I study how technology, sustainability, and emerging experiences reshape tourism and hospitality.

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About

Sohye Bae is a tourism researcher working across hospitality, consumer behavior, sustainable tourism, and emerging technologies. Her research connects real-world industry questions with quantitative analysis, big-data methods, and experimental approaches.

Research

01

Technology & Hospitality

How service robots, robot chefs, virtual environments, and personalized media shape attitudes, trust, and behavioral intentions.

  • Service robots
  • Robot chefs
  • VR experiments
  • Personalized advertising

02

Sustainability & ESG

Consumer participation in reusable systems, pro-environmental behavior, ESG management, and responsible tourism.

  • Reusable cups
  • ESG management
  • Pro-environmental identity
  • Food-waste reduction

03

Culture, Media & Place

Digital discourse, cultural heritage, food culture, walking tourism, and new forms of destination experience.

  • K-food
  • K-pop discourse
  • Cultural heritage
  • Walking tourism

04

Space Tourism Futures

Psychological recovery, risk perception, willingness to pay, sustainability, regulation, and the emerging space-tourism ecosystem.

  • Immersive recovery
  • Risk perception
  • Space tourist experience
  • Policy & ethics
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Selected Publications

  • Bae, S., Song, H. G., & Sunny, H. W. 2026. From viewing to buying: How viewer attitudes and para-social bonds drive short food content purchase intentions. Culinary Science & Hospitality Research, 32(2)Forthcoming

  • Bae, S., & Park, G. G. 2025. The Effects of Consumers’ Perceptions of ESG Management in Foodservice Franchises on Reuse Intention: An Ordered Probit Analysis. Culinary Science & Hospitality Research, 31(12), 243–254

  • Bae, S., & Park, G. 2025. An Ordered Probit Analysis of the Factors Influencing Relationships among Cultural Heritage Tourism Motivation, Constraints, and Attitudes. FoodService Industry Journal, 21(6), 431–454

  • Bae, S., & Kim, I. 2025. Comparative Analysis of Foreign Consumers’ Perceptions of K-Food Emotions: Focusing on Reddit Cases. The Journal of Internet Electronic Commerce Research, 25(5), 121–131

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